One of the main attractions of Kumrovec is the Ethnological Museum ”Staro Selo” Kumrovec, a unique open-air museum, with preserved original village houses from the turn of the 19th/20th century. The history of the ”Staro selo”, began with setting up of Tito’s monument, the work of Antun Augustinčić in 1948, in front of his birthplace, and in 1952, the museum in Kumrovec was founded. First it started with the renovation of the birthplace of Josip Broz Tito, i.e its restauration. Today, the birthplace of Josip Broz Tito is at the beginning of the museum, and it contains historical and ethnological exhibits.

In 1977, the regional plan of Kumrovec was brought and the renewal criteria were defined, for which it is necessary to base on the authenticity of objects and their purpose at the turn from the 19th to 20th century, the preservation of cultural and historical values and restoration of native vegetation. Dilapidated ruins of the houses, valuable examples of rural architecture, should have been redeemed from the owner, and destroyed buildings shuold have been rebuilt on the same site.

So far, around 40 residential, commercial and ancillary facilities have been arranged, so that ”Staro selo” is, by far, the most attractive facility of its kind in Croatia. Visitors can tour the permanent ethnological exhibitions of traditional ways of life from the area of the river Sutla, from the late 19th century (for example: Wedding in Zagorje, Life of a young couple, From hemp to linen, Blacksmithing, Wheelwright crafts, Pottery, From grain to bread, etc.).